About Us

Meet Our Team

We’re always interested in new team members to help us further our mission. And while vacancies are infrequent, when one does occur, we immediately refer to our file of applications. If you’d like to be considered for employment, please complete our application and send it to us at or deliver it in person to Be Natural Market. Interested in working with us? Download an application.

Dave, Owner

I have a variety of hobbies including mountain biking, taking long walks in nature, reading, watching great films and studying Oriental and General Philosophy. I moved to Blowing Rock permanently in January of this year (just in time to enjoy my first Nor’easter!). I live with my wife Catherine and stepson Kyle (age13). I also have two children, Max (24), who is currently completing his Masters at the University of Minnesota, Mankato and Gracie (16 going on 30!), whose interests include Tudor history and hard-core knitting!

Catherine, General Manager

I am a BIG Chicago Blackhawks fan and enjoy nature as well as watching my 13-year-old son Kyle play soccer. I love to cook and am always checking out the Food Network to find new recipes and re-create some of my Chicago restaurant favorites. In my new role at Be Natural Market, I will continue to actively seek new ways of driving the ECRS POS system to further serve the needs of Be Natural Market and its customers while also overseeing the day-to-day operations as its General Manager.


Caitlin, Store Operations and Marketing Manager

I grew up on a rural country farm in Stokes County, NC where I learned to appreciate and honor the world around me from my parents. After living at the beach for five years and earning a degree in Environmental Studies from UNC Wilmington, I moved to Boone in 2014 to enjoy the outdoors and experience the mountain life. My weekends are spent kayaking, playing disc golf, and spending as much time outside as possible!


The Wellness Department

Olivia, Associate Manager, Wellness

Originally from Louisiana, I moved to Boone when I was a teenager and found my true home to be in the Blue Ridge Mountains. I am a graduate from Appalachian State University, with my Bachelors Degree in Health Promotion. My passion is to spread information about living a healthy, happy and natural lifestyle. My free time is mainly spent on the parkway with my boyfriend and our 3 fur-babies, 2 German Shepherds and a Siberian Husky.


Sara, Wellness Consultant

I was born and raised in Watauga County, and currently attend Caldwell Community College. I plan on perusing school at Appalachian State University to get a Heath Promotion and Nutrition degree. In my spare time I love to go hiking and camping with my two dogs and my hobbies would be fermenting, canning, gardening and learning about nature. 

Hannah, Wellness Consultant

I’m originally from Charlotte and I moved to the mountains to go to Appalachian State. I am a Nutrition and Dietetics Major with a clinical focus. I love doing creative work such as knitting, drawing, painting and sculpting. I also enjoy the outdoors and going on hikes in my spare time.

Tena, Wellness Consultant

I moved to Boone in 2003 with my husband, Bob, when he accepted a teaching position at ASU. We feel so fortunate to live in such a beautiful natural environment with our two dogs, Abbie and Sadie. We have been vegetarians, and supportive of natural foods and alternative healing modalities for as long as we have been married, 36 years. I enjoy sharing with those that are interested in learning about: a plant-based whole foods diet, raw foods, enzymes, cleansing, and colon health. I have also found great fulfillment in being a functional potter for the past 25 years.

Grocery Department

Madison, Customer Service

Hey, I’m Madison! I enjoy long hikes through the mountains with my pup, River, growing plants of all kinds and basking in the sun. I study Sustainable Development with a focus in Food Studies at Appalachian State University. I often can be found consuming my body weight in fruit and Kombucha!


Laura, Customer Service, Bulk and Produce

Hi, my name is Laura and I am an App State student from Raleigh, NC. My favorite things are food, exercise and animals. If you see me in the store be sure to say hi!


Sarah, Customer Service

Hello! I’m from Scotland and count myself a lucky lass to be living in Boone. I studied music performance in England after which I moved to Charlotte NC to marry the love of my life and raise two boys in Charlotte NC. We recently located to Boone and I feel like I am home again. I’m also a photographer, perform in a few bands of various kinds, and recently got my certification as a Spiritual Director. I feel overwhelmingly blessed to be a part of the Be Natural Family, where I continue to learn what it means to live a good, full and beautiful life.


Amanda, Customer Service, Bulk and Produce

Hi, my name is Amanda! I am originally from Wilmington, North Carolina. Two years ago, my fiancé and I decided to move to Boone to obtain both of our bachelor degrees at Appalachian State University. In December 2017, I will have finished my degree in Sociology of Health and Aging, with a minor in Health Promotion. Social implications involving food, health, and sustainable agriculture are where my greatest aspirations lie when working on my academic research. My fiancé, Brandon, has been the love of my life and best friend for ten wonderful years; therefore, we’re practically inseparable. Our hobbies are constantly changing as a couple, though, most consist of anything and everything outdoors, eating fresh locally grown foods, and experimenting with fermenting recipes. And, yes! That means making our own beer, wine, yogurt, sauerkraut, kombucha, and so on. We love to try and learn new things. We also have two cat fur-babies named Kurbis and Heihei, who are unquestionably our world. Overall, I am excited to continue to grow as a person through working at Be Natural Market! 


Alexa, Customer Service

Hi! My name is Alexa and I’m an ASU Grad originally from Concord, NC. My husband and I live here in Boone with our pup and always enjoy traveling, good food, and music. I have a semi-obsession with vegan food and am always experimenting in the kitchen and researching ways to make delicious food for everyone that is also nourishing. Hiking and yoga are some of my favorite ways to stay active, but I’m also always ready for some Netflix binging.